"Fake & Shake"
Fake & Shake describes any restaurant, sign or billboard that is decorated in red with black and white checkers or otherwise made to resemble a Steak & Shake restaurant.
Dude #1: "Hey! Pull off at this exit, there's a Steak & Shake!"
Dude #2: "False alarm, man. That's just a Fake & Shake."
Dude #1: "Aw, what the frak!"